AI-powered · Personalised · Safe for children 2–8

Every bedtime becomes
their own adventure

Appy tells personalised AI bedtime stories where your child is the hero — by name, in every adventure, every single night. Magical, calm, and built to make bedtime the best part of their day.

✨ Tonight's story

"Once upon a time, deep in a moonlit forest full of silver ferns and glowing fireflies, a brave explorer named Mia discovered something that would change the whole world…"

Launching 2026 · US, UK, Australia & Canada · No spam, ever

How it works

First story in under
30 seconds

Three taps. A name, an age, a favourite theme. Then the magic starts — a personalised story crafted just for your child, ready and waiting every night.

01
👶
Tell us their name & age

One name, one age tap. No sign-up required to hear the very first story. Zero friction to the first moment of magic.

02
🦕
Pick what they love

Dinosaurs? Space? Ocean? One tap on a theme icon seeds the entire story world — their favourite things become the setting.

03
🌙
Watch their face light up

Three seconds to generate. Then their name in the first sentence. That moment — that's when you know you've found something worth keeping.

One subscription · Grows with them

Two age tiers,
six years of magic

Appy automatically adapts as your child grows — from toddler bedtime stories to early reading adventures — so the subscription stays valuable the whole way.

🌸 Ages 2–5 · Little Learners
Little Learners

For your toddler who experiences stories through sound, warmth, and the pure joy of hearing their own name woven into every adventure.

  • Uninterrupted audio-first storytelling
  • Child's name woven naturally throughout
  • Gentle music & ambient sounds
  • Screen dims progressively for sleep
  • Companion character remembers their adventures
  • No choice pressure — the story flows
🚀 Ages 5–8 · Young Explorers
Young Explorers

For your early reader, ready to choose their own story branches, build literacy, and grow a world of characters that continues night after night.

  • 1–2 story choice points per adventure
  • Narrative continuity — characters remembered
  • Read-along with word highlighting (Phase 2)
  • Curriculum-aligned literacy & numeracy
  • Serialised storylines the child returns to
  • School-ready skills wrapped in story magic

🌱 The "Grow With Me" guarantee

When your child turns 5, Appy transitions them to Young Explorer mode automatically — character history, favourite themes, story memories all carry forward. No re-onboarding. No new subscription. One family subscription for the full 2–8 journey, with a blended LTV of up to six years per family.

Product roadmap

One product now.
A whole world to come.

We launch focused and deep — one irresistible experience before expanding. Here's the full vision.

1
2026 — Launching now
Appy Stories
The Wedge

Personalised AI bedtime storytelling. Your child's name in every adventure. A companion that remembers their favourite stories. The bedtime routine you'll actually look forward to. One character, one daily habit, one proof of value so compelling you'll subscribe on the strength of the first story alone.

2
2027 — Coming soon
Appy Books & Math
The Platform

Read-along literacy and early numeracy — both wrapped inside the story world children already love. Read-along word highlighting. Curriculum-aligned from counting to early multiplication. Learning that feels like adventure, not school.

3
2028 — The vision
Appy Companion
Hardware

A soft, glowing owl that sits on their bedside table and projects AI-generated story illustrations onto any wall or ceiling. Your child's digital friend becomes a real one — hardware meets AI, in the spirit of LEGO meets Toniebox.

Simple, honest pricing

Start free.
Stay for the magic.

You already pay for Spotify Kids and Disney+. We give you something neither of them can — a story with your child's name in it, every single night.

Starter
Free
forever
  • 5 personalised stories / month
  • Basic personalisation (name)
  • 2 themed worlds
  • Offline mode
  • Story memory & companion continuity
  • Full parent dashboard
Family
$9.99
per month  ·  or $84.99/year (save 29%)
  • Everything in Basic
  • 3 child profiles with individual personalisation
  • Sibling personalisation engine
  • Unlimited offline stories
  • Sibling comparison parent dashboard
  • Priority early access to Phase 2 features

No contracts. Cancel any time. No ads or in-app purchases visible to children — ever.

Safe & trusted

Built for the people
who trust us most

Privacy and child safety aren't features we added — they're the foundation we built on. Because these are your children.

🛡️

COPPA & GDPR-K Compliant

No data collected from children. All personalisation is stored against your account only. We designed this in from day one — not bolted on later.

🚫

Zero Ads. Always.

No ads, no in-app purchases visible to your child, no dark patterns. We never show children anything designed to extract money or attention from them.

🔒

Parent-Controlled

Children cannot access account settings. Parent zone is behind PIN or Face ID. Daily time limits, bedtime mode, and all controls are yours — always.

😴

Calm, Not Stimulating

No flashing rewards, no urgent sounds, no artificial urgency. Every animation is slow, gentle, purposeful. Appy is designed to make children sleepy — not wired.

🌍

Global Privacy Standards

Compliant with COPPA (US), GDPR-K (UK/EU) and Australian Privacy Act. Applying for Common Sense Media's 5/5 Privacy rating and "Approved for Learning" seal.

What you'll love about it

The moment they hear
their name in a story…

★★★★★

"My 4-year-old asked for 'the Appy one' before I'd even sat down. Now it's the only way we end the day. I genuinely look forward to bedtime."

Sarah M.
Parent, London · daughter aged 4
★★★★★

"When Noah heard his name in the first sentence his eyes went huge. He grabbed my arm and said 'Daddy, it knows me!' I literally teared up."

James T.
Parent, Chicago · son aged 3
★★★★★

"She asks about the dinosaur from last night's story the next morning. The narrative continuity makes her feel like she has an ongoing world. Brilliant."

Priya K.
Parent, Sydney · daughter aged 6

Tonight's story is
waiting for them

"Appy Education turns every bedtime into a personalised adventure — and every morning into a learning milestone."

Be the first family to experience the magic · No spam, ever